Martin has 20 years of executive leadership and entrepreneurial experience developing brands and teams in the hospitality industry and founded the award winning Pure Craft Bars Ltd. He is a passionate Educator, Trainer and Leadership coach and works as a Senior University Lecturer and also with a number of Leadership Companies delivering training and coaching solutions and helping teams and individuals in a wide range of industries. He is a Non Exec Director sitting on two company boards, is accredited in Personal and Executive Coaching as well as Accelerated Learning Techniques, has a BSc(Hons) in Management and is studying for both a Post Grad in Academic Practice and a Ph.D. 

Martin has a passion for outdoor life and in particular mountains. He is an experienced and qualified mountain leader confident with groups and loves combining these skills with his skills and knowledge as a leadership coach, educator and trainer to best support individuals and to create great learning opportunities. Martin enjoys his own challenges and is a regular mountain marathoner, long distance triathlete and runner. To maintain balance however he is a keen craft beer fan and beer sommelier. Martin is an engaging and passionate professional who develops and delivers result led solutions.

  • Grey YouTube Icon

"...unfailingly energetic, positive and is the sort of person that people want to work for and be around. He delivers great financial results via motivating his people. I would have no hesitation in recommending him to you. If you meet with him or work with him directly you will see why!”

Dulcie Shepherd, Head of Corporate HR, Mitchells & Butlers Plc.

" impressive ability to motivate teams and bring the best out of people. This is matched by his intellect and enthusiasm.”

Alastair Scott, Managing Director, Cotton Consulting Ltd

"Martin has a rather unique view as a Leadership and Business coach; he has been an Ops Director in a large FTSE 100 company so has the business background, but has retained an amazing vibrant personality and positive outlook on business! He is passionate, hugely knowledgeable and great fun to have around your people, his energy is infectious and he gets results by truly seeking first to understand what is required and then delivers creative, worthwhile solutions. A top bloke who we will certainly use again and again”

Lee Woolley, Head of HR at Stonegate Pub Company Limited



Designing and delivering programmes and workshops using accelerated learning techniques.



Currently working with Leeds Beckett University Martin is currently specialising in Hospitality, Leadership, Strategy and Operational Finance. 



Develops and delivers bespoke programmes to enable people and teams to increase their effectiveness.